Homegrown brand Castlery to unveil new flagship store at Liat Towers


Homemade furniture company Castlery intends to launch a brand-new flagship store at Liat Towers in the 3rd quarter. Completing 24,000 sq ft across two floors, it is going to be the brand’s largest display room to date and will certainly present an increased shop experience that enhances Castlery’s online-to-offline purchasing experience. Spotted in the heart of Orchard Road, Liat Towers is likewise house to worldwide manufacturers like Hermes, a French high-end fashion house and also Swiss luxury watch maker Audemars Piguet.

“Being the very first local furniture pieces brand name to initiate in Liat Towers is a significant as well as significant turning point for us. It is a physical symptom of our development desires as well as reflects our firm commitment to remaining real to our roots, “says Castlery founder Declan Ee.

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“The government will certainly recognize as well as associate a lot more business like Castlery to establish the future generation of Singapore Global Enterprises as the following engine of growth for our economic condition,” includes Siow. As an aspect of its worldwide progress technique, the label additionally intends to hire 100 even more staffs over the coming year to fill supply chain, advertising as well as aesthetic selling positions.

“Castlery has established a clear strategy to reach this desire while preserving a good Singapore base,” says Jeffrey Siow, handling director and chief executive officer of EnterpriseSG. At the moment, international orders make up over 80% of Castlery’s total profits.

Given that joining the Enterprise Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually seen a six-fold improve in earnings, starting showrooms in as much as 50 metropolitan areas in the US as well as expanding ventures in Australia.

What had started as a four-man team in Ubi in 2013 has grown as an electronic brand and a disruptor in the conventional furnishings service market. Castlery’s collection of furniture presently partakes 300,000 houses worldwide.


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